Chumbak
Chumbak is a brand rooted in colour, playfulness, and modern Indian expression.
As the brand evolved, it wanted to expand its cultural relevance while staying true to its quirky DNA.
In 2020, Chumbak partnered with Sara Ali Khan to introduce a new phase of the brand, one that felt youthful, expressive, and unmistakably Indian.
Celebrity collaborations work best when personality and brand DNA align naturally.
Audiences respond when the face of the brand feels authentic, not imposed.
Sara Ali Khan’s vibrant, relatable, and confident persona mirrored Chumbak’s spirit perfectly.
The Execution
United270 led the launch through a full-scale, multi-touchpoint brand rollout.
The collaboration came to life through vibrant brand films and digital-first content that highlighted Chumbak’s playful design language.
A celebrity print shoot and look book captured the collection’s personality across apparel, home décor, and accessories.
The campaign extended seamlessly across social media, GIFs, sale creatives, and digital assets, ensuring high visibility and recall.
Offline touchpoints including bus shelters and in-store design translated the same energy into the physical world.
Every execution stayed true to Chumbak’s core visual language while amplifying its cultural presence.
THE IMPACT
A unified launch that strengthened Chumbak’s cultural relevance
High brand visibility across digital, social, retail, and outdoor environments
A celebrity collaboration that felt authentic, playful, and brand-aligned
Consistent storytelling across every consumer touchpoint
Let’s get started!
If you’d like to reach us or work with us, we’d love to hear from you!
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