KONE
India rises every second, with offices, hospitals, homes, and public spaces moving millions of people upward. Yet elevator safety often becomes noticed only when something goes wrong. KONE needed to introduce a breakthrough service that monitors elevators in real time, predicts issues before they occur, and keeps people safe around the clock.
Transform advanced AI, IoT, and cloud technology into human stories that show what safety truly feels like. United270 created a campaign that made engineering emotional and understandable, positioning KONE as the guardian watching every ride.
The Execution
Brand product launch in India
Four short films showing real elevator moments where technology protects people
AI dashboards and predictive diagnostics visualised for clarity
Digital campaign assets designed for high visibility
Social media content crafted for engagement and education
KONE stills and lifestyle photography to humanise innovation
ATL and BTL activations built to spotlight reliability and trust
THE IMPACT
1.1 million views across platforms
40% reduction in service disruptions through AI-driven insights
50% reduction in entrapment incidents through predictive monitoring
Longer equipment lifespan through optimised maintenance schedules
Technicians arriving fully prepared with real-time diagnostics
Let’s get started!
If you’d like to reach us or work with us, we’d love to hear from you!
Bangalore: Ground floor, Prestige Atlanta, 80 Feet Rd, Koramangala 1A Block, Koramangala 3 Block, Koramangala, Bengaluru, Karnataka 560034